ASAP traditionally operated as a food delivery platform. As the user base grew, the need to offer additional services emerged, leading to the decision to expand the business into a full marketplace. This brought a radical shift in the user experience.

Previously, users placed orders directly with a merchant; however, with this change, they would start purchasing items individually, exploring new buying categories and features.

• Strategic & UX App Customer
• Team Managment
• Research

• Karen Pinto - Lead Product Designer
• + 4 designers
• + design

‍

‍